The Spirit of Togetherness


The provincially owned Liquor Control Board of Ontario (LCBO) is one of the largest buyers and retailers of beverage alcohol in the world. We were tasked with refreshing the brand to make it feel more human and less institutional. Through the creation of brand elements such as an elaborate colour palette that suggests “the more the merrier”, we developed a brand identity that captures the essence of the role the LCBO plays in bringing people together in celebration. 

Brand Identity  

Client: Liquor Control Board of Ontario

Created in collaboration with Leo Burnett