Earning Their Wings


Archangel is a consortium of superangels and venture capitalists from the Toronto-Waterloo Innovation Corridor. Their game-changing seed funding model leverages investor collaboration and makes angel investment accessible to investors who otherwise are not able to participate—a unique quality that quickly became the inspiration for our design and language. In keeping with the theme, the open-ended logo invites others of its kind to stand by its sides—all the while bearing a striking resemblance to wings in a flight pattern. 

Visual Identity + Messaging

Client: Archangel Fund