The Other F-word


Highliner felt their sales were being negatively impacted by a number of myths surrounding the inferiority of frozen seafood. They asked us to help them set the record straight. So we created a series of 15 second online videos, each debunking a myth about frozen seafood, in a manner that simply could not be ignored.

Copywriting + Art Direction 

Client: High Liner Foods
Director: Jesse Senko

Created in collaboration with Milestone Integrated